Standing up for
the 1 in 8

Disrupting the pink-wave routine -

Trading awareness for real change

This is ope-tober

Grass roots for a reason

Every October, we turn the whole site over to the cause you're about to learn about below.

It's called Ope-tober.

For the entire month, 100% of proceeds from everything sold on the site go directly to metastatic-breast-cancer research.

My why behind this entire channel is outlined below.

This is my story.
This is why I keep showing up.

Where it started

ThIS story starTed in our kitchen

We didn't go looking for a cause.

It was an early-spring morning in 2022 when the life we knew was about to change forever. My wife and I were in the kitchen when the phone rang, we both knew who was calling.

My wife was diagnosed with breast cancer, something our family is well-too familiar with — This coming seven years after we’d already lost her mom to metastatic breast cancer (MBC) in 2015.

That moment flipped everything from “someday we’ll help” to “we have to help now.”

That’s when we were introduced to VraniCURE, an organization dedicating 100% of its funding towards research for those living with MBC.

a look at the numbers

THE PART NO ONE SAYS OUT LOUD

1 in 8 women will hear the words “you have breast cancer.”

Every year in the U.S., more than 40,000 families lose someone to MBC.

Not because they didn’t catch it early. Not because they didn’t fight hard enough.

But because the cancer spread — and we still don’t have a cure for stage 4 breast cancer.

THE REALITY

THE PART THAT SHOULD MAKE YOU MAD

While virtually 100% of breast-cancer deaths are caused by metastasis (MBC).

Only 2–5% of breast-cancer research funding goes toward MBC research.

That means the very thing taking lives gets the smallest slice of the pie.

That's why I teamed up with VraniCURE to help close the gap!

We're closer than we think

CLOSE TO GROUNDBREAKING CHANGE

Researchers believe that with proper funding, MBC could become a chronic condition instead of a death sentence.

More funding means more research.
More research means more time.

That’s why we keep showing up — not just in October.

TALK DOESN’T SAVE LIVES – ACTION DOES

JOIN ME IN WALKING THE WALK.

I’ve seen what MBC can do to a family.
I’m done waiting for someone else to fix it.

That’s why every October, through Ope-tober, I donate 100% of proceeds from my site to metastatic-breast-cancer research.

Buy a guide, grab a shirt, download a resource — every single dollar goes to the research that can give families more time.

We’ve heard enough speeches and seen enough pink ribbons.

It’s time to do something that actually moves the needle.

Join me in walking the walk — because talk doesn’t save lives. Action does.

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